The Psychology of Decision-Making

In every moment of life, we make decisions, but how are these decisions formed? Cognition and the subconscious mind work together, where intuition and bias often influence. Many people think decision-making is a completely rational process, but in reality, emotionality and impulsivity play major roles. Often dilemmas are created, where contemplation and deliberation are needed. Human judgment and assessment depend on various heuristic methods. However, when ambiguity exists, irrationality can often influence our evaluation. To make the right decision, we need to understand our predisposition and think about the consequences. By analyzing the determinant factors, we can make better decisions that will improve the quality of our lives.

The Psychology of Decision-Making
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Emoji
Word Meaning Example Sentence Synonyms Antonyms
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cognition
kɒɡˈnɪʃ.ən
noun
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The mental process of acquiring knowledge and understanding through thought, experience, and the senses.
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Cognition plays a crucial role in learning.

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perception, awareness, understanding, knowledge
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ignorance, unawareness, unconsciousness
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subconscious
ˌsʌbˈkɒn.ʃəs
adjective
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Concerning the part of the mind of which one is not fully aware but which influences one's actions and feelings.
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His fears were rooted in his subconscious.

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unconscious, latent, subliminal
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conscious, aware, deliberate
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#3475
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intuition
ˌɪn.tʃuˈɪʃ.ən
noun
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The ability to understand something immediately, without the need for conscious reasoning.
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Her intuition helped her make the right choice.

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instinct, perception, insight, feeling
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logic, analysis, reasoning
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bias
ˈbaɪ.əs
noun
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Prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.
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The judge must remain free from bias.

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prejudice, partiality, favoritism
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impartiality, neutrality, fairness
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rationalization
ˌræʃ.ən.əl.aɪˈzeɪ.ʃən
noun
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The process of creating logical explanations for behavior or beliefs that are actually based on other motives.
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His rationalization for being late was unconvincing.

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justification, explanation, reasoning
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misinterpretation, misjudgment
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emotionality
ɪˌməʊ.ʃəˈnæl.ɪ.ti
noun
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The quality of being driven by emotions rather than reason; emotional responsiveness.
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His emotionality often influenced his decisions.

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sensitivity, passion, feeling
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indifference, apathy, coldness
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impulsivity
ˌɪm.pʌlˈsɪv.ɪ.ti
noun
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The tendency to act quickly and without thought or care; lack of self-control.
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His impulsivity led him to make reckless choices.

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spontaneity, rashness, hastiness
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caution, thoughtfulness, deliberation
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dilemma
daɪˈlem.ə
noun
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A situation in which a difficult choice has to be made between two or more alternatives.
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She faced a moral dilemma at work.

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predicament, quandary, problem
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solution, certainty, clarity
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contemplation
ˌkɒn.təmˈpleɪ.ʃən
noun
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The action of looking thoughtfully at something for a long time; deep reflective thought.
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He spent hours in contemplation about his future.

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reflection, meditation, thought
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disregard, neglect, inattention
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deliberation
dɪˌlɪb.əˈreɪ.ʃən
noun
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Long and careful consideration or discussion of a matter.
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The committee engaged in thorough deliberation.

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consideration, discussion, consultation
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impulsiveness, recklessness, haste
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judgment
ˈdʒʌdʒ.mənt
noun
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The ability to make considered decisions or come to sensible conclusions.
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The judge's judgment was fair and just.

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decision, verdict, ruling
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indecision, misjudgment, bias
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assessment
əˈses.mənt
noun
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The evaluation or estimation of the nature, quality, or ability of someone or something.
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His assessment of the situation was accurate.

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evaluation, appraisal, analysis
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misjudgment, inaccuracy, misestimation
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heuristic
hjʊəˈrɪs.tɪk
adjective
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Enabling a person to discover or learn something for themselves; using practical experience rather than theory.
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The scientist used a heuristic approach to solve the problem.

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exploratory, investigative, experimental
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inactive, non-exploratory, theoretical
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ambiguity
ˌæm.bɪˈɡjuː.ɪ.ti
noun
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The quality of being open to more than one interpretation; inexactness.
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The ambiguity in his speech confused the audience.

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vagueness, uncertainty, confusion
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clarity, precision, certainty
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irrationality
ɪˌræʃ.ənˈæl.ɪ.ti
noun
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The quality of being illogical or unreasonable; lack of rational thought.
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His decision was driven by complete irrationality.

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illogicality, foolishness, unreasonableness
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rationality, reason, logic
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evaluation
ɪˌvæl.juˈeɪ.ʃən
noun
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The making of a judgment about the amount, number, or value of something; assessment.
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The teacher conducted a fair evaluation of students.

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assessment, appraisal, review
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misjudgment, neglect, disregard
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predisposition
ˌpriː.dɪs.pəˈzɪʃ.ən
noun
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A liability or tendency to suffer from a particular condition, hold a particular attitude, or act in a particular way.
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His genetic predisposition made him more susceptible to diabetes.

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inclination, propensity, tendency
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disinclination, neutrality, resistance
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#3490
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consequence
ˈkɒn.sɪ.kwəns
noun
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A result or effect of an action or condition.
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Every action has a consequence.

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outcome, ramification, result
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cause, insignificance, origin
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#3491
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determinant
dɪˈtɜː.mɪ.nənt
noun
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A factor that decisively affects the nature or outcome of something.
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Education is a key determinant of success.

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factor, influencer, element
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insignificance, nonfactor, irrelevance
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