branding

Meaning

The process of creating and promoting a brand or company identity.

The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.

Example Sentences

Effective branding is key to building customer loyalty.

Strong branding helps build customer trust.

Synonyms

marketing, identity, promotion, Positioning, Identity, Recognition

Entry 1

marketing, identity, promotion

Entry 2

Positioning, Identity, Recognition

Antonyms

unbranding, disassociation, Generic, Unbranded, Obscurity

Entry 1

unbranding, disassociation

Entry 2

Generic, Unbranded, Obscurity