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Market Penetration

noun

/ˈmɑː.kɪt ˌpen.ɪˈtreɪ.ʃən/

Meaning

A measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service.

High market penetration ensures competitive dominance.

Market Expansion, Business Growth, Sales Boost

Market Withdrawal, Decline, Stagnation

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