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personalization

noun

/ˌpɜːsəˈnælɪzeɪʃən/

Meaning

The action of making something personal or individual; customization.

Customizing services or products according to user preferences.

Personalization in marketing improves customer engagement.

Online stores use personalization to improve customer experience.

customization, individualization, tailoring

Entry 1

customization, individualization, tailoring

Entry 2

customization, tailoring, individualization

standardization, uniformity, generalization

Entry 1

standardization, uniformity

Entry 2

standardization, uniformity, generalization

Rules or directives made and maintained by an authority.

The ability to produce a desired or intended result; effectiveness.

a person who is rejected or excluded from society or a group

A cold-blooded vertebrate animal that can live both on land and in water.

The mental action or process of acquiring knowledge and understanding through thought, experience, a...

a feeling of strong disgust or hatred