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Psychographics

noun

/ˌsaɪ.kəʊˈɡræf.ɪks/

Meaning

The study and classification of people according to their attitudes, aspirations, and other psychological criteria.

Psychographics reveal consumer buying motives.

Consumer Behavior, Lifestyle Analysis, Interests

Surface-level Analysis, Lack of Insights, Random Targeting

a clear expression of something in speech or writing

the process of considering or reasoning about something

A person who engages in a pursuit, especially a sport or art, on an unpaid basis.

A social class system often based on hereditary or occupation.

a firm hold or grasp; the power of holding something firmly; a handle or handhold

A strong liking or preference for something.