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value proposition

noun
/ˈvæljuː ˌprɒpəˈzɪʃən/

Meaning

A statement that explains the unique benefits or value that a product or service offers to customers.
A business or marketing statement that summarizes why a consumer should buy a product or use a service.

Example Sentences

A clear value proposition attracts more customers.

A strong value proposition attracts more buyers.

Synonyms

offering, benefit, advantage, Unique Offer, Benefit, Competitive Advantage
Entry 1
offering, benefit, advantage
Entry 2
Unique Offer, Benefit, Competitive Advantage

Antonyms

disadvantage, drawback, Worthlessness, Insignificance, Weakness
Entry 1
disadvantage, drawback
Entry 2
Worthlessness, Insignificance, Weakness

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