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personalization

noun

/ˌpɜːsəˈnælɪzeɪʃən/

Meaning

The action of making something personal or individual; customization.

Customizing services or products according to user preferences.

Personalization in marketing improves customer engagement.

Online stores use personalization to improve customer experience.

customization, individualization, tailoring

Entry 1

customization, individualization, tailoring

Entry 2

customization, tailoring, individualization

standardization, uniformity, generalization

Entry 1

standardization, uniformity

Entry 2

standardization, uniformity, generalization

a slight shade or variation of a color

The office, authority, or district of a magistrate.

Courage in pain or adversity.

an additional remark at the end of a letter or text, after the signature

A habitual way of speaking or behaving; a distinctive personal trait.

A civil officer who administers the law, often with limited judicial authority.