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Psychographics

noun

/ˌsaɪ.kəʊˈɡræf.ɪks/

Meaning

The study and classification of people according to their attitudes, aspirations, and other psychological criteria.

Psychographics reveal consumer buying motives.

Consumer Behavior, Lifestyle Analysis, Interests

Surface-level Analysis, Lack of Insights, Random Targeting

the customary code of polite behavior in society or among members of a particular profession

the state or fact of having a duty to deal with something or of having control over someone

A division or contrast between two things that are or are represented as being opposed or entirely d...

The process by which businesses or other organizations develop international influence or start oper...

an attractive or exciting quality that makes certain people or things seem appealing; alluring charm

a type of debt instrument not secured by physical assets or collateral