value proposition

Meaning

A statement that explains the unique benefits or value that a product or service offers to customers.

A business or marketing statement that summarizes why a consumer should buy a product or use a service.

Example Sentences

A clear value proposition attracts more customers.

A strong value proposition attracts more buyers.

Synonyms

offering, benefit, advantage, Unique Offer, Benefit, Competitive Advantage

Entry 1

offering, benefit, advantage

Entry 2

Unique Offer, Benefit, Competitive Advantage

Antonyms

disadvantage, drawback, Worthlessness, Insignificance, Weakness

Entry 1

disadvantage, drawback

Entry 2

Worthlessness, Insignificance, Weakness